Renkli Yetenek case study
- Field
- Education / Early Years
- What we did
- Software, UI/UX, Artificial Intelligence
- Timeline
- 2026
- Crafts
- Software · AI
We built the digital side of a preschool brand with two branches in Istanbul: a site carrying the brand's energy, a flow that leads parents to the enrolment form, a CMS the school runs itself, and a light CRM that tracks every application.
Results
2500+Enrolled families
10Workshop tracks
2Branches
IChallenge
Choosing a preschool is a slow decision full of questions. The site had to explain the programmes and ten workshop tracks clearly, bring parents to a visit, and land every enquiry somewhere the school could follow up, all without the school ever needing a developer. Open forms also mean a flood of spam.
IIApproach
- 01
The brand's colourful, playful language was carried into the interface, with programmes by age group and ten workshop tracks each given their own space.
- 02
An enrolment and appointment flow was built, protected by spam scoring, bot detection and rate limiting.
- 03
Content management was handed to the school: pages, blog, gallery, collections and announcements run from the panel, with images uploaded to its own object storage.
- 04
A light CRM lists incoming applications with their status, source and interaction history, so nothing gets lost.
- 05
An AI layer answers parent questions in chat and speeds up content production.
- 06
A preschool guide content network was produced (district pages, fee and selection guides) and interlinked by search intent.
✦Under the paint · 4 screens
Home page: an opening in the brand's voice, with the intro film and a direct call to book a visit.
Workshops: ten separate tracks, each with its own card and content page.
The education model: the page parents read most.
Enrolment: one form for the parent, a CRM record behind it.
✦Team note
The school runs both its content and its applications from its own panel, and never has to come back to us for either.
IIITechnology
- Next.js
- TypeScript
- Supabase
- PostgreSQL
- Cloudflare R2
- Anthropic SDK
- Zod
- Tailwind CSS
