Özel Ders Alanı

The Challenge

Hundreds of thousands of tutor profiles, over 350 lesson categories and dozens of cities multiply into an enormous page surface. At that scale every new feature touches three things at once: search performance, match quality and crawl budget. The platform also serves two opposite users, the one looking for lessons and the one giving them, whose needs conflict on most screens.

The Approach

1. // 01Tutor discovery, lesson requests and the online academy were redesigned end to end, with subject, location, price and format filters settled into one search language.
2. // 02A template driven architecture was built for category, subject and city pages, so thousands of pages scale without being hand made and each one answers its own search intent.
3. // 03Structured data, internal linking and crawl budget were planned together; tutor counts and price ranges surface as rich results.
4. // 04A GEO layer turned tutor and lesson data into citable blocks for AI search, with llms.txt and quotable answer sections.
5. // 05Product work and search work run on one rhythm, so a feature ships with its visibility already in place.