Özel Ders Alanı case study
- Field
- Education Technology / Marketplace
- What we did
- Software, UI/UX, SEO & GEO
- Timeline
- Ongoing since 2024
- Crafts
- Software · SEO · GEO · Digital Marketing
Özel Ders Alanı connects more than 113,000 tutors with millions of students. Since 2024 we have worked as an extension of their product team: building new modules, redesigning the interface and running search visibility and digital strategy side by side.
Results
113K+Registered tutors
350+Lesson categories
1M+Students
IChallenge
Hundreds of thousands of tutor profiles, over 350 lesson categories and dozens of cities multiply into an enormous page surface. At that scale every new feature touches three things at once: search performance, match quality and crawl budget. The platform also serves two opposite users, the one looking for lessons and the one giving them, whose needs conflict on most screens.
IIApproach
- 01
Tutor discovery, lesson requests and the online academy were redesigned end to end, with subject, location, price and format filters settled into one search language.
- 02
A template driven architecture was built for category, subject and city pages, so thousands of pages scale without being hand made and each one answers its own search intent.
- 03
Structured data, internal linking and crawl budget were planned together; tutor counts and price ranges surface as rich results.
- 04
A GEO layer turned tutor and lesson data into citable blocks for AI search, with llms.txt and quotable answer sections.
- 05
Product work and search work run on one rhythm, so a feature ships with its visibility already in place.
✦Under the paint · 4 screens
Home page: the search flow starts with subject and location, with the most requested subjects underneath.
Subject pages: filtered tutor listings and price ranges. The same template scales across 350+ categories and dozens of cities.
Ders Alanı: the digital product storefront where prepared course bundles are sold, with campaign mechanics.
Corporate training: the flow for building a company specific programme, with performance indicators.
✦Team note
Keeping product, design and search inside one team meant every new feature shipped with its visibility already built in.
IIITechnology
- Laravel
- PHP
- MySQL
- Redis
- Elasticsearch
- Technical SEO
- GEO
