N° IHealth Tourism / Training and Consulting · 2026

Ahmet Yardımcı Academy case study

Move the light across the painting

Field
Health Tourism / Training and Consulting
What we did
Strategy, UI/UX, Software, SEO and GEO, Measurement
Timeline
2026
Crafts
Software · SEO · GEO · AI · Digital Marketing

We rebuilt the digital side of Ahmet Yardımcı Academy, which trains and advises health tourism providers on sales: a new positioning that opens with the buyer's problem, a check-up flow that asks before it asks for details, calendar-based meeting booking, an AI assistant that only speaks from the site's own content, a panel that runs everything, and measurement that feeds sales back to the ad platforms.

Visit the site ↗

Results

1914Old URLs redirected one by one

10Main blog topics (from 86 categories)

100Lighthouse SEO score

733Automated tests

IChallenge

A well-known brand had a site that informed but did not collect enough enquiries. Visitors had to leave contact details before seeing any value, and several calls to action competed on the first screen. Nobody could tell which ad brought real customers: forms were not connected to the CRM and sales stages never went back to the ad systems. On top of that, an archive of hundreds of articles and 1,914 old URLs had to move without losing search traffic.

IIApproach

  1. 01

    Research and positioning: 16 competitor sites reviewed on desktop and mobile. The home page now opens with the buyer's question (You have patient enquiries, so where are the sales lost?) and every first screen has a single primary call to action.

  2. 02

    Check-up flow: the first question sits right on the page. The score and section scores appear without a form, an AI commentary tailored to the organisation unlocks with a short form, and a call with an expert is booked on the same page.

  3. 03

    Meeting booking: available slots come from the calendar and visitors abroad see their own time zone. Every booking and change lands in the CRM as a note.

  4. 04

    AI assistant: answers only from the site's own content and never makes things up; when it does not know, it logs the question and suggests a call from the team.

  5. 05

    Content, SEO and GEO: 86 blog categories were merged into 10 main topics by content, and each of the 1,914 old URLs redirects to its new page in one step. Every page carries structured data and a clean structure that AI crawlers read easily.

  6. 06

    Admin panel: a content editor with an AI helper, per-page SEO titles, enquiries, meetings, form funnels, visitor journeys, roles and two-factor sign-in in one place. Visitor analytics live in the site's own database, with no third-party session recorder.

  7. 07

    CRM and measurement: every enquiry reaches Zoho CRM with its source and campaign. When the sales team moves a stage, the site picks it up and sends it to Google Ads (Data Manager API) and Meta (Conversions API) as an offline conversion, so ads optimise for real customers instead of form fills.

  8. 08

    Launch and security: built on Google's September and October 2026 API changes, with 733 automated tests and a security review on every change; on launch day all 1,160 sitemap URLs returned without errors.

▶Walkthrough film

An 8.5-minute walkthrough film (in Turkish): home page, check-up, booking, assistant, content, panel and measurement, desktop and mobile side by side.

✦Under the paint · 10 screens

  • Home page: a first screen that opens with the buyer's problem, one call to action and the founder on stage.

  • Sales check-up: a 10-question team assessment, results shown instantly without a form.

  • Consulting page: a headline that names the problem, with the next free slots from the calendar beside it.

  • Meeting booking: pick a day and time, shown in the visitor's own time zone.

  • Health tourism guide: an eight-part guide written for providers.

  • Blog post: a short summary, table of contents and a matching check-up.

  • Panel, enquiries (sample data): each enquiry with its source, stage and CRM sync status.

  • Panel, form funnels (sample data): the step where visitors drop off.

  • Panel, content editor: publish date, address and the AI helper on one screen.

  • Panel, page titles: the title and description shown on Google, edited page by page.

✦Team note

The site is no longer just a shop window: where each enquiry came from and whether it turned into a sale sit in the same system, and the ad budget works with that information.

IIITechnology

  • Next.js
  • TypeScript
  • Prisma
  • PostgreSQL
  • Supabase
  • Vercel
  • Tailwind CSS
  • Zoho CRM API
  • Google Ads Data Manager API
  • Meta Conversions API
  • Google Tag Manager
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