Smile & Holiday

The Challenge

In dental tourism the decision is made before the patient leaves home. Price, trust and comparison questions get settled in search, and then a long correspondence begins. The clinic had to exist in five languages, answer questions like whether to fly to Turkey or stay in the UK, and track every patient from first message to treatment plan.

The Approach

1. // 01The site was built in five languages (English, German, Turkish, Arabic, Slovak), each carrying content shaped by its own search intent, separated by hreflang and per language sitemaps.
2. // 02An online clinical assessment flow was developed: the patient submits photos and goals step by step, landing straight in their patient record.
3. // 03Comparison and pricing pages were created (Turkey against the UK, Germany and Hungary, implants against bridges, E-max against zirconia) because that is where the search traffic lives.
4. // 04Full patient management was written for the clinic: records, treatment plans and their line items, quotes, instalment plans, payment tracking and communication history on one screen.
5. // 05A sales pipeline and automation followed: lead stages, message templates, scheduled messages, WhatsApp click tracking and survey invitations.
6. // 06Content was handed over entirely: blog, case gallery, certificates, team, FAQ, landing pages and translations all belong to the clinic.
7. // 07A GEO layer with citable answer blocks, structured data and llms.txt lets AI search quote the content as a source.