GET4S case study
- Field
- Travel / Transfer
- What we did
- Software, UI/UX, SEO & GEO, Artificial Intelligence
- Timeline
- Ongoing
- Crafts
- Software · SEO · GEO · AI
For a TÜRSAB licensed transfer and tour operator we built the booking infrastructure that prices instantly, the multilingual site around it, and the search visibility that feeds it. The guest picks a route, sees the price at once and pays online.
Results
6Airports
5Languages
24/7Booking
IChallenge
Every route between six airports and dozens of destinations carries a price that shifts with vehicle class, party size and season. All of it had to reach the guest on one screen, in five languages, in seconds. Bookings arrive at midnight, flights are delayed and drivers need assigning, so a site alone would never have worked without an operations system behind it.
IIApproach
- 01
A route based pricing engine was built, modelling zones, routes, vehicle classes, season rules, extras and discount codes separately so a price resolves instantly.
- 02
An end to end booking and online payment flow was developed, with no card details stored on the site and payments and invoices tied to the reservation.
- 03
Flight tracking was integrated: arrival times follow the flight number, so the meet and greet shifts with the delay.
- 04
An operations panel was written: bookings, calendar, vehicle and driver assignment, driver events, partner and commission tracking, finance records and reports.
- 05
The demand side was automated: an AI assistant, chat sessions, lead capture and event tracking joined into one flow.
- 06
The site was opened in five languages (English, Dutch, German, Turkish, Russian) with region, route and tour pages shaped by search intent, plus llms.txt and a GEO layer.
- 07
Tours and external channel bookings feed the same system, and price and content updates stay with the team.
✦Under the paint · 4 screens
Home page: a search box that returns a fixed price as soon as the route is chosen.
The booking flow: route and date, vehicle, details and payment on a single track.
Fleet page: vehicle classes listed side by side with capacity, luggage and price.
Tours: boat trips and excursions running on the same booking flow as the transfers.
✦Team note
Asking for a price and waiting for a quote is gone: the guest completes the booking the moment they pick a route.
IIITechnology
- Next.js
- TypeScript
- Prisma
- PostgreSQL
- next-intl
- NextAuth
- Anthropic SDK
- Leaflet
- Tailwind CSS
